New media usually refers to a group of relatively recent massmedia based on new information technology . Mostfrequently the label would be understood to include the Internet and World Wide Web , video games and interactive media , CD-ROM and other forms of multimedia popular from the 1990s on. The phrase came to prominence in the 1990s , and is often used by technology writers like those at Wired magazine and by scholars in mediastudies .
The term has garnered negative connotations due to techno-utopian claims by new-media proponents about the revolutionary social and personal benefits of newmedia; the claims of revolutionary transformation of people's lives were widely seen as unjustified. All the same, new media haveonly grown in popularity, and their current ubiquity is slowly causing social changes; their initial proponents' error may havebeen in the speed with which they claimed media would transform society, rather than the prediction itself.
New media and popular culture in the 1990s to 2000s
In the late 1990s , new media proponents chronicled, and influenced to some extent, theincreasing popularity of the Internet in Western culture. Interactive digital technology began to be broadly used for news andentertainment content, and some took this to signify a major shift from highly concentrated, television-oriented mediaorganizations to what they viewed as more grass-roots, personalized and customized content. Broad trends in new media, which maybe viewed as anything from flash-in-the-pan fads to society-changing paradigm shifts, have appeared almost yearly:
Innovators such as StevenHoffman , NicholasDeWolf , Shawn Johnson , and Vito Montone use new mediatechnology for storytelling. Organizations like the Producers Guild of America are also diving into the new media arena, with therecent inauguration of their New Media Council .
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